![]() What are some of the challenges of becoming more eco-friendly and what would help make it easier for labels to transition to more sustainable practices? Teddy FreshĪs a fairly new label working in modern times, I imagine sustainability is something that is constantly weighing on your mind. The only place you see that kind of clothing for adults is in brands like Gucci, but our goal is not to be high fashion or inaccessible to most people because of the price. Why do kids get to have all the fun? Some of the kid’s clothes I see absolutely blows my mind in terms of color and creativity. The only thing that I ever find is either vintage or kids clothing. I’ve always felt there is a lack of really fun clothes that I would want to wear. I know you have a background as an artist, but where does your initial interest in the fashion world come from and what led you to want to start the brand? We definitely have some really exciting things coming in 2021! We’d love to make furniture in our color blocking style - a couch or a coffee table - that’s something we’ve always dreamed about. NASA’s next-generation spacesuit? Maybe that’s out of our technical capabilities for now, but who knows in the next five years? On a serious note, we have been singularly focused on our production capabilities and feel like we can match any streetwear brand out there on quality and polish. Now that the brand is expanding and Teddy Fresh is able to do things like have a female department in the works, in a perfect world with unlimited resources - what clothing pieces would you love to design under the Teddy Fresh name? One of the things I really love about Teddy Fresh is the label’s early commitment towards unisex clothing. This week, we linked up with the label’s head designer, founder, and CEO Hila Klein - who filled us in on where she’d like to take Teddy Fresh, what inspires her designs, and what needs changing in the streetwear scene. In a world where the fashion industry accounts for a considerable amount of waste, that approach - which obviously increases production costs - is bold for such a young brand. ![]() Fast fashion shortcuts are eschewed for embroidered detailing and a commitment to sourcing quality fabrics. Like the slogan, their clothes may appear simple, but there’s a hidden depth. Their collections truly feel built for everyone, no matter who they are or how they’re shaped - a stark contrast to how many streetwear labels operate.īut it’s not just the sizing that makes Teddy Fresh cool. Teddy Fresh operates under a deceptively simple slogan, “Making clothes that you can wear.” While that mantra sounds almost head-slappingly obvious, the three-year-old label focuses on the subject of the sentence - “you.” Since its inception, the brand has been producing unisex streetwear staples like sweaters, hoodies, jackets, and t-shirts in sizes running from XS to 3XL in their signature playful, pastel-heavy aesthetic. Chances are you’ve seen the brand on the backs of your most stylish friends, and some of their early pieces, like their pastel color-block hoodies, have inspired a range of copycats. ![]() ![]() One label that’s managed to stay afloat - thrive even - in these tough times is Teddy Fresh, a brand that’s been a favorite of ours for some time, appearing fairly often in our weekly sneaker and apparel roundup. Others seem to be adapting to the challenges of a market that is now largely direct-to-consumer. Some retail giants and upstart labels have folded completely. ![]() The future of streetwear labels in the era of COVID-19 is in flux as much now as it was in the first few months of the pandemic. ![]()
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